Foundation
The starting point for
all well-groomed faces, foundation is a liquid, powder or cream
smoothed over the whole face to provide a layer of coverage that
evens out skin tone, minimises pores and covers light blemishes.
Do: Apply your foundation
with a proper cosmetic sponge. The little foam applicators that
come in compacts are not only too small to allow you to sweep
color on evenly, they're also a breeding ground for bacteria and
dead skin cells.
Don't: 'Save' on concealer
by applying very thick foundation. It doesn't cover spots effectively
and makes your face look mask-like and artificial.
Concealer
Used to hide spots, blemishes
and dark circles, concealer is a cream or liquid added in small
dots to the areas where it's needed and blended into the skin. It
can be used without foundation for those with generally good skin,
or while you're in hot climates, where too much base can feel clogging.
Do: Try using a brush
to add concealer. It stops you from putting too much on and gives
a very professional finish. Don't forget to clean the brush regularly,
though.
Don't: Apply normal
concealer to eye bags - it'll only make them look bigger. Ensure
you've got a light-reflecting formula if you want to cover dark
circles.
Powder
Loose powder (which comes
in small pots) or pressed powder (in compacts) is applied to 'set'
foundation, reduce oiliness and help eye and cheek colors stick
to the skin.
Do: Apply loose powder
with a puff so you can press it into the skin, but use a brush
on pressed powder, which needs to be stirred up a bit so it doesn't
'sit' on the face.
Don't: Use powder
as a substitute for foundation. It doesn't give the same sort
of coverage, and a thick layer of powder just makes you look chalky.
Blusher
Also known as rouge, blusher
is color for the cheeks and comes in powder, cream and occasionally
liquid (cheek 'tint') formulations. Use a brush to apply powder
only to the 'apples' of your cheeks - the bits that bulge out when
you smile. Apply small dots of cream blush in the same place before
blending lightly over the whole cheek.
Do: Pick peachy-toned
blushers, which suit everyone - pinks can be difficult to wear
and dark bronze colors only work on very tanned or dark skin.
Don't: Paint streaks
of blusher along your cheekbones to 'shape' your face. You'll
end up looking like an escapee from Dynasty.
Mascara
A perennial staple of
any woman's make-up bag, mascara is painted onto eyelashes to lengthen,
thicken and darken them and define the eyes. While some firms still
make 'block' mascara, which comes in small chunks and is applied
with a brush, by far the most common sort comes in tubes with a
bristle-covered 'wand' to apply.
After removing the
wand from the tube, wipe off the excess mascara with a tissue
before beginning to apply a thin coat to the lashes. Use an eyelash
comb to stop the lashes sticking together and get rid of clots,
then apply a second thin coat. Putting on two layers instead of
one thick one will help the color last longer.
Do: Experiment with
different formulations to find the one that works best on your
lashes. Not all 'lengthening' mascaras give the same result, while
the thickness of your own lashes will have a bearing on the heaviness
of your preferred brand.
Don't: Ignore all
the other colors on the market and plump straight for black -
brown mascara will look more natural if you have fair skin and
hair.
Lip
color
Whether lipstick, gloss,
stain or tint, a groomed face isn't complete without color on the
mouth. Ensure your lips are primed before adding color by applying
a moisturising lip balm, then apply two thin coats, 'blotting' lips
with a split tissue between each coat. For bold lip color, use a
matching lip liner to outline your lips so the color doesn't 'bleed'
outside the line, and add a smudge-proof top coat to ensure lasting
color.
Do: Spend that bit
extra to get a decent formulation. Cheap lip gloss that sticks
to everything, or waxy lipstick that comes off in seconds, isn't
worth the money.
Don't: Use the very
odd trick of outlining your lips with dark liner, but leave the
rest lipstick-free. It just looks like you've forgotten to finish
your make-up.