GLYCOLIC ACID 10% by BREN NEW YORK

An effective anti-aging serum containing Alpha Hydroxy Acid and Aloe to clarify and nourish the skin. Glycolic Acid works by thoroughly exfoliating the outer layer of dry, rough and environmentally damaged skin, leaving it smooth and more radiant. Glycolic Acid reduces the appearance of fine lines, wrinkles and age spots with prolonged use. Aloe Vera is an anti-inflammatory identical to your skins pH level. Glycerin works by locking in skins natural moisture, preventing dehydration and a dry / wrinkled appearance. 1 fl oz. with pump $35.00

Alpha Hydroxy Acids

are derived from certain plants, many of them fruits, giving AHAs their familiar nickname of "fruit acids." AHA creams and serums are said to help with fine lines and stretch marks because they moisturize the outer layer of skin, making it more pliable. These products increase cell regeneration. By removing the top layer of cells, healthier cells come to the surface, improving skin texture and color, and allowing moisturizers to be absorbed so the skin remains supple. While penetrating the skin's surface, the water-binding properties of alpha hydroxy acids increase the skin's flexibility and assist in fine lines and stretch mark reduction. The fruit acids stimulate new cells which give the skin a more radiant complexion by smoothing out fine wrinkles and decreasiing pigmentary changes. Though your skin may feel dry and flaky at first from the dead cells being sloughed away, after a few weeks, AHAs will almost certainly make your skin feel and appear smoother -- and visibly reduce fine lines and stretch marks. If you stop using alpha hydroxys, the skin will return to its normal state since cell regeneration is no longer taking place.